Using traditional truck art for social change
As a media consultant with a Peshawar based organization, Samar used truck art to amplify messages against ‘Swara’ (Compensation Marriages) in Khyber Pukhtunkhwa.
The brightly painted trucks and rickshaws carried the strong messages from one part of Pakistan to another. The initiative was replicated by several other local organizations because of its positive feedback and impact.
Most of the local rickshaw and truck owners volunteered to get their vehicles painted because of the culturally and religiously relevant messages.
The rickshaws were painted with a traditional Pukhtun ‘Mashra’ elderly wise woman as a mascot. The mascot, Khor Bibi’s sayings were colourfully painted on rickshaws.