Rickshaws are one of the most cost effective
and popular means of transport in Peshawar, Pakistan.
Traditionally, the back panel is painted with various images.
Samar Minallah used Rickshaws to disseminate messages about the rights of
women.
A female role model called ‘Mashra’ was developed as a mascot.
‘Mashray’ or older women are culturally considered wise.
The rickshaws were widely reported in the media. The campaign was replicated by
several other organisations.
Rickshaw art for social change Pictures
Rickshaw art for social change Media